Take photos that are organic to who you are as a human being.
~ Robin Caldwell, TheJStandard.com
I have a headshot hall of fame and hall of shame. The hall of shame photos are generally dated, unoriginal and not very inspiring shots I see in my Facebook feed or on the various sites I visit in a given day. To my chagrin, some of these photos though shameful, are actually very good and I can tell they were expensive. I believe, however, that sparing no expense for photos should glean you more than unoriginal.
Here’s what makes a photo shameful to me. It looks like everyone else’s photo. It doesn’t tell me anything about the subject, except maybe that they want to look like everyone else. Your photos have to work for you.
For the sake of career longevity and to expand your territories in business, I recommend taking some of these hall of fame photo tips the next time you are seeking to be memorialized.
Want to be taken seriously? Stop folding your arms, wearing a suit and smiling with your mouth closed. Relax a little and look like someone who is productive and living a life that exudes success. Open up and let people catch a little glimpse of you, the real you.
Want to be considered an expert? Allow yourself to be photographed doing your work thing. People need to see that you could possibly know what you’re talking about and espousing as an expert.
Want to expand your audience territory? Be photographed with a diverse audience and in diverse places.
Want to be trusted? Take photos that are organic to who you are as a human being. No more stiff headshots or lifeless group shots. Show some life and in the immortal words of Tyra Banks, make your eyes smile. Maybe your followers would enjoy seeing you in your garden or cooking in your kitchen or sailing, if that’s what you enjoy. Nothing says trustworthy more than transparency.
If you cannot afford a ritzy portrait photographer, visit the art college in your area and ask for a student. Look at their portfolio carefully and then pay for some beautiful, inspiring shots that will enhance your career. I promise. [View photographer Brian Smith’s celebrity portraits HERE.]
Robin Caldwell, TheJStandard.com