Don’t get me wrong, Facebook is great for networking. No matter how great the features are on a Facebook page, there are limits to that page. Each of these social media networks have their own terms of usage and rules, which can change often.
I started my business with web design so I highly endorse having a professional website. Your business website should serve as the one central location that tells a potential client everything about your products or services. Let’s look at how you attract clients to your website.
1 | Define Your Primary Website Goal
Your primary website goal will be the first thing you want people to see and do on your site. For example, if your goal is to build your mailing list, an eye-catching opt-in form with a valuable offer should be very visible on each page.
If you are launching and selling products be sure to provide attention-grabbing graphics and clear calls-to-action for purchasing.
If you’re not sure where to start with establishing your website’s main goal, here are some ideas.
- Grow my business mailing list
- Sell my products and courses
- Show off my expertise and coaching services
- Book speaking engagements
- Educate and inform my industry via my blog
Now you may be thinking, I want to do all of this above, but one of these have to be the primary focus of the website. Remember people have limited attention spans and they may get overwhelmed looking through your website. For example if you concentrate on your building your mailing list, all other goals will be met when you reach out to new and current clients.
The focus of Stepping Into Victory is primarily to draw attention to our blog and other free information. Other goals are met as people sign up (build list) for freebies offered via our blog post and share out posts on social media (more traffic).
2 | Carefully Craft a User-Friendly Website
You want to make it easy for your visitors to find what they need on your website. For you main navigation menu, think of the pages you will want to include and what visitors will find on those pages. For example, you may have the following pages
- Home: Links to your opt-in offer, your recent blog post, your recent or popular products
- Blog: You may want to categorize your blog, show off the popular posts
- Work With Me or Services: Make your services and what you offer as clear as possible. Included your primary services along with descriptions, testimonials, link to any booking, scheduling forms and/or purchase links
- Products: Links to product pages, you may want a shopping cart setup
- About Me: Your bio along with prominent links to the “Work With Me” page
- Contact: And what if your potential clients have questions? How can they reach you? Do you have a clear contact page that’s easy to find and use?
These are just the basic pages, you may have a lot more. Don’t forget to make use of your website’s side bar to highlight your opt-in mailing list areas or products on every page where you can.
3 | Make Your Brand Stand Out
When you think of branding, what comes to mind? Logos? Colors?
There is so much more to branding than the colors on your site and your logo—although both are important.
Branding is a marketing strategy that involves creating a differentiated name and image — often using a logo and/or tag line — in order to establish a presence in the consumer’s mind and attract and keep customers. — Entrepreneur Magazine
Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. — BusinessDictionary.com
You can choose to work with a branding expert who will guide you through the process, or you can choose the DIY approach. No matter which method you choose, it pays to understand your business’ mission and focus so you have a better idea of what you’re trying to accomplish.
4 | Don’t Forget Critical Pieces
Sign-up for mailing list provider. Be sure to have an official way to capture email addresses or build your list as soon as you launch the website. Providers included Mailchimp.com, ConstantContact.com, and more.
Quick Glance of Your Process. Now some people get a little antsy about including prices and their services on their website for fear of “copycats.” I admit you don’t need to put your entire system on a website, but you should save yourself some work and let potential clients know what to expect.
Show off portfolio and/or testimonials. If you’ve had great success with clients, ask for testimonials. If you have a business where you create products, show off your best work. These are your unique selling points.
Set-up ecommerce. Take the time to include quick ways for people to pay you without having to send an invoice. I use Paypal.com and Selz.com as my main electronic e-commerce systems. GumRoad.com is also popular.
5 | Own Your Online Presence
Unless your business is local and does not rely on the Internet for bringing in clients, you probably want to add some “online outreach” to your website.
- Social media platforms (Facebook, Twitter, Instagram, etc)
- A YouTube channel
- Live Video (Facebook, Periscope, etc)
- A blog
- A podcast
- Free webinars
I’m not saying you need to included everything above, but you should pick and choose your focus. Even more importantly make sure your audience are on or use these platforms.
Also don’t forget to maintain your website.This may seem simple, but take the time to update your copyright at the bottom of the page every year. You may want people to know you have been in business since 2010.
The goal is to attract clients to your website. Make your website shine like that outfit you just bought for your next speaking engagement. 😉
Download the Business Website Planning Guide
Having a plan is going to be beneficial for your business growth.
Have you spent time creating a business website, but you’re still not using your website to the fullest?
After reading this blog post, are you’re still struggling with how to get started on your website?
The Business Website Planning Guide will help you:
- Select the right options (for YOU) for building a website
- Keep track of your website budget for tax-purposes
- Create the essential pages you need on your website
- Plan a website maintenance schedule
- Develop opportunities for attracting clients
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